Archive Showroom

The sample allocation system for fashion. Co-founded with Reid Moncada.

Archive Showroom is the sample allocation system for fashion: an AI-driven platform that automates the transaction between PR showrooms and stylists, turning the industry's most manual workflow into one clickable window
Built by the founders of Fitted, the AI styling and resale app, applying that technology to automate public relations systems in fashion

Conceived the company from firsthand experience running pulls across dozens of showrooms every month as a working stylist
Defined the product vision and workflow (discover, request, confirm, ship, track, return, report) around how stylists, editors, showrooms, PR teams and brands actually work
Shaped the platform for each user: live inventory access and pull tracking for stylists and editors, collection control for showrooms and PR, placement data for brands, and creative direction tools for creative teams
Led go-to-market and industry outreach, building a pipeline of 80+ NYC showrooms and PR agencies
Wrote the company positioning and built the investor and partner one-pager and pitch materials
Structured the co-founder agreement framework and negotiated advisor terms

Billions of dollars in product move through fashion PR every year on a workflow that has not meaningfully changed, still run on email, PDFs and inventory sheets
Archive Showroom is building the standard operating system for sample allocation, across the globe